This is very good, a brief but broad overview of how Ads work on YouTube.
This is an example of what I’d term real innovation – an exciting new OOO (Out of Home) media landscape
5 Ways Brands Can Connect With Social Media Messaging
Interesting and worthwhile article I read lists these five points on brands being and staying social:
I’m sorta’ hoping this is a spoof.
Full #Article is here . . .
I’m sorta’ hoping this is a spoof. Comparative advertising? A campaign to highlight the retail estate availability of McDonald’s over Burger King, in France.
Viral campaign for EDEKA
Campaign for German Retailer, EDEKA, which I am sure will go viral.
Real time advertising
A presentation on Real Time Advertising
A campaign for APAV by FCB Portugal. An IKEA type catalogue was distributed to homes with a message that had little to do with furniture, but the horrors of domestic violence. Full #Article is here . . .
Not a question I have asked a lot – but does a truck make you more handsome?
This is the marketing campaign that went viral for Chevrolet Colorado.
Does a truck make you more handsome? View the campaign video here.
What would the world’s handwriting look like, superimposed, letter by letter?
theuniversaltypeface.com seeks to fine out
5am commuters snap up the 150 allocated brushes
The Colgate #brushswap campaign has hit the social media headlines for all the wrong reasons.
The offer to swap your electric toothbrush for a new Colgate ProClinical A1500 toothbrush retailing at £169.99. This caused National Rail to suspend the campaign on Health and Safety grounds – at both Waterloo London station and Victoria London Station as consumers arrived from 5am to collect one of the, now known, 150 units that were only allocated per day.
This is a neat round-up of the history of advertising, albeit a long SlideShare presentation.
There facts and opinions galore – interesting to review.
The first television ad (commercial) was on US TV.
Created in 1941 for Bulova watches in 1941, and production costs were a startling US$9.00. Creative, planning and media planning costs unknown.
QR Codes generate ROI for Scandinavian Airlines CP+B campaign
Scandinavian Airlines agency CP+B use QR Codes in this highly creative campaign.
Hyundai have had their TV commercial for the Veloster banned in the Netherlands.
I can see why.
The Audi Halloween advert – scary stuff.
A report from NetElixir.
IPM warns on online rule changes
The article also mentions the work I am undertaking on behalf of the IPM, to reach out to the digital and mobile community to raise awareness of the extension of the ASA remit.
ASA launches ad campaign to prepare business for new online marketing regulation
The ASA has launched a new advertising campaign to highlight the extension of the CAP remit to include online marketing. The campaign runs until 27th February 2012 Full #Article is here . . .
#advertising ~ Ads from the past that are best left there …
These ads, collected by Owni.eu, make you wonder how the brands ever thought this messaging was acceptable.
End of the Happy Meal?
San Francisco’s Board of Supervisors have passed a law that sees if becoming the first major U.S. city to crack down on giving away free toys with unhealthy restaurant meals for children.
Ten Excellent Examples of Guerrilla Marketing Campaign in Video
Lists are always good. Video lists even better.
Full #Article is here . . .
The Blue Box may be back – but why did it go?
Following the online comments whom disliked the new Gap logo, Gap released this:
Created for Virgin Atlantic by RKCR/Y&R, this is the new TV spot – and at 1′ 30″, is proves TV ad have not lost their creativity.
Subject to change
Long (with a history lesson, tut tut), but some good insights here regardless.
Starts off seemingly like an amateur video …
Best Buy rolling out in-store mobile couponing
Best Buy, the US retailer, is rolling out an in-store mobile couponing via startup Shopkick