#business development, 7 dimensions of pitching

 #marketing rod geoghegan metropolis partners growth marketing business development

The seven dimensions of pitching – which ones do you recognise?

The 7 dimensions of pitching identifies:

  1. The Consultant
  2. The Persuader
  3. The Adapter
  4. The Stonewall
  5. The Educator
  6. The Partner
  7. The Columbo

And he tasks agencies to understand and clarify their experience:

  • Which of the above do you most strongly identify with?
  • What’s your win ratio for those scenarios?
  • What about the others? What is your experience of those?
  • Can you rank the scenarios on a scale from one to ten? With 10 being the most potential to win, to 1 being the least potential to win
  • Describe one or two positives and negatives of each scenario

These traits have been identified in an article by DBA director John Scarrott – well worth reading.

Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

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