Latest #typed notes

Navigating the emerging landscape.

#typed notes is a blog by Rod Geoghegan, Founder, Metropolis Partners ( ƒ.2005) and has been in beta since 2003. It focuses on #business development, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.

The latest #typed notes are here, the subject matter pages present posts randomly across the years.

The full #typed note is here . . .

#business development, do this before pitching

Exercise your voice before you pitch

A while ago, well at the end of 2011, I wrote a #typed note about an app I found to help you prepare for pitching by ensuring your voice intonation (pitch) and speed (be it slow or fast) so these could be monitored as part of your own voice training.  The app, from Vocalytics co-founder Benoit Curdy, is now defunct.

Speech-language pathologist and University of Pittsburgh professor Jackie Gartner-Schmidt now explains that ensuring your voice isn’t thin and shaky voice is key as you come to present and to avoid this, suggests doing this easy exercise (which she calls one of her favourites)..

The full #typed note is here . . .

#business development, is it an art or a science?

 #marketing rod geoghegan metropolis partners growth marketing business development

Business Development

One of the performance objectives of an agency is achieving growth and new business targets – or more accurately, over-achieving them.

So is new business an art or science?

I know that management board and investors demand reliable, consistent and predictable new business – without left-field hits or surprises, and look to have the team in place that is fully in control of delivering against targets month in and month out.

The full #typed note is here . . .

#business development, pitch perfect and the elevator pitch

 #marketing rod geoghegan metropolis partners growth marketing business development

Pitch Perfect and the Elevator Pitch

I’ve never bought into the elevator pitch.

We don’t have elevators in the UK, we’ve got lifts. And we stare at our Starbucks coffee or the ground – lest we make accidental eye contact. And, most importantly, if you’ve got just a minute talk, then I’ll talk about the weather and leave matters of state be discussed in a more appropriate fashion.

The full #typed note is here . . .

#business development, the Ad Agency of the future is coming

The Ad Agency of the future is coming, are you ready?

The ad agency of the future must “[meet] clients’ needs [which] have changed. They must manage marketing across devices and serve customized ads to specific audiences based on real-time analysis of constantly changing data. That data must inform creative, CRM and media buying strategies tied to new commerce and brand experiences. At the nexus of this confusing and continually evolving mashup of business operations and marketing are clients, who need a partner”

The full #typed note is here . . .

#business development, managing your people, not the funnel

Stop managing your pipeline and start managing your people

Andrew Adams talks about “… most companies spend[ing] too much time, money and energy on measuring and managing the pipeline rather than managing and improving the quality of leads that go into – and ultimately come out of – the pipeline” – a really valid point.

Having also making the point that “… the pipeline is a vital part of the sales process, it is also where the most fundamental mistake is made” it is always interesting to understand where a business places focus.

The full #typed note is here . . .

#business development, prospecting using cold emails

 #marketing rod geoghegan metropolis partners growth marketing business development

Prospecting using cold emails

If the new business food chain is composed of cold email, no response, follow-up email, no response, failed cold call then what are some tactics that can interrupt this?

Some initial considerations:

Who can we find through research that is likely be best candidate for a decision maker?

Whomever, they will be receiving up to 100 cold email per day so they won’t be likely respond

We can’t track if they read the email

The follow-up is then another email or a cold call

The full #typed note is here . . .