#business development, on winning without pitching

 #marketing rod geoghegan metropolis partners growth marketing business development

To pitch, or not to pitch, that is the question (and here is the answer)

An agency can win without pitching. And within the talk below, this there is an admittance that not all agency management can’t get this approach.

Do you pitch or not?

An agency has to make a commercial decision that is right for the business and team at the time – and over time. Some pitches can be won before the pitch, some can be won by not pitching, and some pitches should just be declined . So, don’t set a rule that will ties the the agency hands. Decide and make the correct commercial decision. Thats my view.

And here is Blair Enns on this subject:

From the IPA Business Growth Conference 2017

#business development, on winning without pitching

Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric

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