#business development ~ Half of brands increase marketing spend, challenge of ROI measurement

Half of brands increase marketing spend, challenge of ROI measurement

A new research report out is showing that “52% of companies worldwide will increase marketing spend this year, an 11% drop from last year’s high”. 52% of companies globally will increase overall marketing spend this year, compared to 63% last year.

roi measurement 2016 typednotes
This is according to a report titled ‘Marketing Budgets 2016’ by eConsultancy.

 

 


About
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners


#Business Development • #Planning • #Startups • #Advertising •  #Esoteric


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