The strategist Matt Kendall has written about his view of the agency of the future. And it’s not an agency, he argues.
How the marketplace pans out fo independent agencies of less than ten people will provide very specific opportunities. He sees that …
“…small is beautiful. You don’t need scale to take on bigger, more interesting projects. Connect with other like-minded indies and specialists to go up against the incumbents and win the good stuff with a whole new approach”
Interesting POV – whether this approach and thinking will work for all is debatable. But staying small, controlling costs and delivering financially profitable work.
He is Founding Partner at Metropolis Partners