#brand planning, Philip Kotler, marketing in a price sensitive marketplace

Branding ::

An interview with Philip Kotler, the thought leader on marketing, on how to market in a price sensitive marketplace. As always, Kotler provides an insightful and though provoking view.

Have the four Ps become one?

Video: BVO


About
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners


#Business Development • #Planning • #Startups • #Advertising • #Esoteric


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