Latest #typed notes

Navigating the emerging landscape.

#typed notes is a blog by Rod Geoghegan, Founder, Metropolis Partners ( ƒ.2005) and has been in beta since 2003. It focuses on #business development, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.

The latest #typed notes are here, the subject matter pages present posts randomly across the years.

The full #typed note is here . . .

#brand planning, owning your SM assets

#brand #planning rod geoghegan metropolis partners growth marketing #businessdevelopment

The importance of owning your Social Media assets

By owning I mean setting in motion the process to register your brand name – and that could be a School name, as this example shows – across all SM platforms. This leads into how you activate these platforms – or not – the basis of new business planning.

A salutary example of getting this wrong follows.

The full #typed note is here . . .

#brand planning, Econometrics, as explained by the IPA

We live in tough times

Marketing budgets are being scrutinised harder than ever. Activity that doesn’t add to the bottom line is increasingly difficult to justify. In this climate, spending on communications can seem like a luxury. So wouldn’t it be easier if there were a way to measure the payback from your marketing communications?

The (an) answer is Econometrics and a paper from the IPA by Louise Cook and Mike Holmes is a really interesting – or required – read for agency planners and clients.

The full #typed note is here . . .

#brand planning, thought leader or thought leadership?

Thought leader or thought leadership?

I read a thought-provoking article on LinkedIn Pulse by Jason Miller (article) asking where a business focus should be: Though Leadership and Thought Leader.

He argues that ” … as marketers we shouldn’t necessarily all be striving to become the next thought leaders … it’s just not scalable or realistic … instead … we should be focused on creating a culture …. harnessing insights from our brightest employees to collectively achieve thought leadership as an organisation”

The full #typed note is here . . .

#brand planning, what is an insight?

What is an insight? Getting to the holy grail of a creative brief

Interesting presentation from Umar Ghumman on planning – and the definition of an insight. To quote “The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight”.

Brought together are definitions from leading industry brand planners.

Well worth reading.

The full #typed note is here . . .