#brand planning, the McDonald’s index explained

How the cost of a Big Mac tries to define the state of its countries’ currency

The McDonald’s Big Mac Index, explained.

Interesting theory.

 The Economist

#brand planning, the McDonald’s index explained
15.03.19
#econometrics.

About
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners


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