#advertising, Bic Biros promote handwriting using global crowdsourced content

What would the world’s handwriting look like, superimposed, letter by letter?

theuniversaltypeface.com seeks to fine out

Like this, clever idea. Bic, the makers of the Bic Biro, have created a campaign to examine what would be the universal typeface should we ask people all over the world to contribute their own handwriting.   Taking each letter, one by one, on a mobile device, contributors are asked to submit their own handwritten letters of the alphabet along with a socio-demographic profile.

Crowdsourcing the content, participants are asked to use their mobile device to each letter randomly – and feedback is given at the end on the size and height, comparative to those already submitted.  

Where this would  be really interesting is if this was a global activity, taking into account all the other languages and scripts. Much better idea from Bic that the comfortable pink pens for women, the much ridiculed campaign of old. theuniversaltypeface.com 


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Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

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