Latest #typed notes

Navigating the emerging landscape.

#typed notes is a blog by Rod Geoghegan, Founder, Metropolis Partners ( ƒ.2005) and has been in beta since 2003. It focuses on #business development, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.

The latest #typed notes are here, the subject matter pages present posts randomly across the years.

The full #typed note is here . . .

#advertising, Colgate £169.99 #brushswap campaign, overwhelmed by demand

#advertising #marketing rod geoghegan metropolis partners growth marketing business development

5am commuters snap up the 150 allocated brushes

The Colgate #brushswap campaign has hit the social media headlines for all the wrong reasons.

The offer to swap your electric toothbrush for a new Colgate ProClinical A1500 toothbrush retailing at £169.99. This caused National Rail to suspend the campaign on Health and Safety grounds – at both Waterloo London station and Victoria London Station as consumers arrived from 5am to collect one of the, now known, 150 units that were only allocated per day.

The full #typed note is here . . .