#advertising, a social media, video and micro-blogging mash-up by Google

A social media, video and  micro-blogging mash-up by Google

Google has just launched a viral mashup – a YouTube – social media – App game called  Google Chrome Fastball – A Race Across The Internet.

The game uses the creative steer from their earlier “speed test” campaign challenges you to see if you’re “Chrome Fast”. Setting a ball rolling  towards a domino courses that then activates seamless challenges between videos that move you physically through the game.

Aesthetically, it’s clever – merging video, embedding Google, SM, music and micro-blogging.

Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric

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