Navigating the emerging landscape.
#typed notes, a blog by Rod Geoghegan (Founder, Metropolis Partners (ƒ.2005)) has been in beta since 2003 and focuses on #business development, #planning, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.
The latest #typed notes are here, the subject matter pages present posts randomly across the years.
Agency briefing to agency creative brief – best practice
This paper written by Rod Geoghegan sets out the planning process (and checklist) to create and implement the Agency Briefing process – from client brief to creative brief.
Business Development
One of the performance objectives of an agency is achieving growth and new business targets – or more accurately, over-achieving them.
So is new business an art or science?
I know that management board and investors demand reliable, consistent and predictable new business – without left-field hits or surprises, and look to have the team in place that is fully in control of delivering against targets month in and month out.
We could all now have an individual licence plate, no need to worry about privacy then
Where will this lead to? A new piece of tech has been approved for use in of Michigan – basically instead of a plastic number plate (or metal license plate abroad), it is replaced with a backlit HD display.
Adora Svitak: What adults can learn from kids
A TED Talk, April 2010. I quote:
“A prolific short story writer and blogger since age seven, Adora Svitak (now 12) speaks around the United States to adults and children as an advocate for literacy. The full #typed note is here . . .
A round-up of UK #advertising creativity – the Christmas 2016 TV ads.
On Retail, P&G is launching an online store – eStore – to test the water for direct sales to consumers. The platform is owned by PFS Web. The full #typed note is here . . .
On Augmented reality, a pretty impressive demonstration of what is termed ‘Sixth Sense’, which is a project that is being developed by MIT Media Lab’s Fluid Interfaces Group. The full #typed note is here . . .
Round Table – Consumer attitudes to price led promotions during a downturn
Rod Geoghegan was invited by the ISP to attend a round table to discuss consumer attitudes to price led promotions during a downturn.
How you demolish a brand with one simple email – the alex@sugarsync email fiasco will come to haunt SugarSync
I too have received the ‘Alex’ email: this is the email I received out of the blue from’Alex.
Whether they, however, are still at working SugarSync today is questionable. The full #typed note is here . . .
Advertising
This is a neat round-up of the history of advertising, albeit a long SlideShare presentation.
There facts and opinions galore – interesting to review.
#mashups and the merging of data seamlessly
This is old, I admit, but it illustrates a seamless mashup. It is a little Miss Elliot and a lot Joy Division.
Very clever Uniqlo online activity
THA Ltd, the agency behind Uniqlo have created a banner ad campaign that is very very clever.
Is your agency creative brief the problem?
The full #typed note is here . . .
Viral campaign for EDEKA
Campaign for German Retailer, EDEKA, which I am sure will go viral.
Interesting to see how a brand can respond in like to a potentially devastating product issue.
The Digital Agencies of the Future
Nick Jones of Narrow Design has undertaken a research project for his agency McKinney.
Prior to building the new agency website that will be touch device compliant/friendly he checked his this for his peer agencies and the results are interesting.
Blogging for business, interesting deck.
Seth Godin today publishes an eBook entitles What Matters Now. The aim is mass distribution in advance of a paperback being published.
Seventy big thinkers have opinionated and the aim is for 5 million to read these.
Interesting read.
The net generation, unplugged
Published by The Economist, ‘The net generation, unplugged‘ updates us on how Gen X and Gen Y are changing.
“They are variously known as the Net Generation, Millennials, Generation Y or Digital Natives. But whatever you call this group of young people—roughly, those born between 1980 and 2000—there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way. Growing up with the internet, it is argued, has transformed their approach to education, work and politics.
145 miles from a McDonald’s
Whilst I’m trying to not be fan of their food too much, there is something slightly eerie in the thought that if you lit up each outlet, from space you could see the full outline of the US based on the national penetration of McDonald’s. The full #typed note is here . . .
Campaign by Loducca agency, Brazil
This is a really clever and creative pop-up campaign – created for a charity to clothe the homeless in Sao Paulo, Brazil by agency Loducca.
Somewhat unique is that the experiential project has been turned open-source – so the creative is being made available to other parties whom may want to replicate the initiative.
On Augmented reality, when a new technology emerges, one that defies a standard explanation in terms of development potential, it is always really interesting to see pedestrian applications. OK, this is an ad, but the opportunities this platform offers seems to get more exciting. The full #typed note is here . . .
Mobile, A presentation on mobile by Helge Tennø.
Vendor negotiations in the real world
Learning negotiating skills?
Taking a European view, Search Engine Land writes on how “the optimization done by the “experts” typically focuses on sites like Facebook, Twitter and of course YouTube. When it comes to Europe, however, there are many more choices”
It had to happen. Google maps for IKEA.
Facebook for businesses
A run through on how Facebook works for business.
