Navigating the emerging landscape.
#typed notes, a blog by Rod Geoghegan (Founder, Metropolis Partners (ƒ.2005)) has been in beta since 2003 and focuses on #business development, #planning, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.
The latest #typed notes are here, the subject matter pages present posts randomly across the years.
A research paper by Helge Tenno.
A report from NetElixir.
Viral campaign for EDEKA
Campaign for German Retailer, EDEKA, which I am sure will go viral.
My drink is talking to me … a lot.
Interesting.
The full #typed note is here . . .
Aubade, the upscale lingerie brand, launched the new website using Chainsaw and Mlle Noï agency.
DDBHungry campaign for McDonald’s
Really like this campaign. DDBHungry has taken a McDonald’s promotion out onto the streets …
The end of the desktop PC (seriously)
CNN Money report:
NEW YORK (CNNMoney.com) — Video may have killed the radio star, but the PC and a host of other seemingly outdated consumer gadgets live on in the face of many attempts to replace them.
Created for Virgin Atlantic by RKCR/Y&R, this is the new TV spot – and at 1′ 30″, is proves TV ad have not lost their creativity.
Creating values, a vision and a mission
I’m an advocate of writing down the values, vision and mission for a business – be it a startup, agency or professional services firm.
Teams morph and merge, contracting and expanding over time. The business can be significantly different from the time it launched – and this can be good or bad.
Inspiration, will all electronic devices be packaged this way in future? The full #typed note is here . . .
The Planning Survey 2010
What’s the best present you can give this year?
This is thought provoking – and faces the train that is approaching us all.
A social media, video and micro-blogging mash-up by Google
Google has just launched a viral mashup – a YouTube – social media – App game called Google Chrome Fastball – A Race Across The Internet.
What the ! is social media?
A (great) paper on social media by Marta Kagan.
One of the longer presentations I have read.
A full 321 slides. However, in between some of the padding there is a lot of ground covered.
#Innovation, toothpaste pills
Clever idea. With the recent commentary surrounding the use of cardboard boxes for toothpaste tubes, this idea is clever – and somewhat obvious. And with the Change.Org signatures at nearly 40,000 of the 50,000 sought, Alan Wurman’s #NOBOXTOOTHPASTE campaign may be working.
This is very good, a brief but broad overview of how Ads work on YouTube.
The variables, bidding and revenue split is cornered in these three videos from CGP Grey.
The full #typed note is here . . .
As ever, more and more guesses as to what 2010 holds for us all.
PR-wise, Marian Salzman, of Euro RSCG PR complied a top 10 targeting pop culture, political and monetary themes.
She goes on to mention that the degree that social media … ” informs behavior on a company level as well as an employee level still largely remains to be defined … [and] as this continues … might define … total convergence, and a further blending of business roles and responsibilities.” The full #typed note is here . . .
Are you measuring your blogging?
Metrics are important – using this data to your advantage (analysing ‘ learning and implementing these leanings) is vital.
Guidelines for Digital Promotions
I have been working with the IPM to produce a set of Guidelines to help promotional marketing agencies, brands and service providers execute promotional activity using digital.
Do we still need websites?
Interesting article by Pete Blackshaw of Nielsen Online.
Blogging the agency
A look at how agencies can blog for themselves by Fallon.
My all time favourite agency showreel. OK, this is an industry viral. But still on message.
Website of the week …
It is rare these days to find a website that defies further comment.
St Johns video on awards wins
Tongue in cheek – but familiar? The full #typed note is here . . .
The Centre For Common Sense In Marketing
Poliakov’s Pyramid Of Engagement, as conceptualised The Centre For Common Sense In Marketing (or something close as is possible nsfw) is viewed as:
Planning, A very useful guide to HTML5 … what is it? The full #typed note is here . . .
Festival celebrating excellence of Britain’s creative advertising industry
One for the diary …
The full #typed note is here . . .
