Latest #typed notes

Navigating the emerging landscape.

#typed notes is a blog by Rod Geoghegan, Founder, Metropolis Partners ( ƒ.2005) and has been in beta since 2003. It focuses on #business development, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.

The latest #typed notes are here, the subject matter pages present posts randomly across the years.

The full #typed note is here . . .

#media, Johnson Press A/B testing the consumer wallet

Media, Johnson Press today announced an A/B testing approach to different revenue paths for local media titles.

Local news websites are being tested to ascertain the price elasticity on news stories. The titles in the test are Northumberland Gazette, the Whitby Gazette, the Worksop Guardian, the Ripley & Heanor News and the Southern Reporter and the Carrick Gazette (based in Scotland). Three of the titles are removing nearly all media local coverage on their website – instead encouraging consumers to go out and buy the newspaper.

The full #typed note is here . . .

#advertising, Colgate £169.99 #brushswap campaign, overwhelmed by demand

#advertising #marketing rod geoghegan metropolis partners growth marketing business development

5am commuters snap up the 150 allocated brushes

The Colgate #brushswap campaign has hit the social media headlines for all the wrong reasons.

The offer to swap your electric toothbrush for a new Colgate ProClinical A1500 toothbrush retailing at £169.99. This caused National Rail to suspend the campaign on Health and Safety grounds – at both Waterloo London station and Victoria London Station as consumers arrived from 5am to collect one of the, now known, 150 units that were only allocated per day.

The full #typed note is here . . .