A research paper on Brands.
People: The basic Framework. Interesting reading.
#startups, understanding the balance sheet
Understanding the balance sheet
I’m quoting this post published today. as is a reminder of the importance of how to read and interpret a balance sheet. The full #typed note is here . . .
#inspiration, ideation, taking another view …
#inspiration ~ Ideation – taking another view …
#advertising, the Christmas 2016 TV Ads
A round-up of UK #advertising creativity – the Christmas 2016 TV ads.
#startups, integrating client success into business development in a subscription economy
Integrating client success into business development in a subscription economy
Planning for future success will pay dividends
A dynamic I see around my work has changed. New start-ups are facing an indeterminable future unless they plan within business development (and then client account management) to address the new market space – one where the barriers to exit have never been lower, the scope and spread (and power) of both Procurement and eProcurement and where the rise in ‘self-service’ on-boarding could see the decrease in brand/product loyalty all combining to create a more detached client/business relationship.
If the business, read billing, relationship is becoming more client-centric, in terms of power, then the focus should be ensuring that the client achieved their achieving goals/success – and should be the ‘why’ for the start-up.
#privacy, Facebook and Google data retention conundrum
When Google launched Gmail, I received an invitation to a Beta account, early on. One thing that struck me was the inability to delete any emails that you received or sent. The full #typed note is here . . .
#business development, managing agency criticism
Managing agency criticism
I’m going to refrain from listing out examples of where an agency has experienced negative comments on social media – through its’ client work, the client product or because of being guilty by association.
And the focus excludes the agencies culpability.
#experiential, clever political ambush campaign
Clever political ambush campaign
Clever campaign to raise awareness of a cause during an election.
* may not be legal though
#viral marketing, go green, save 4,380 litres of water annually
A new campaign to save water has been unveiled by Saatchi & Saatchi Brazil. And you don’t need to understand Portuguese to get the gist … The full #typed note is here . . .
#microblogging, the dangers of Twitter
Microblogging, again, an on-screen spat on Twitter (as reported by the BBC) shows the danger that exists for the uninitiated. Microblogging is a powerful communication channel – and one that has to be treated as such.
A political punch-up live on the net between Sally Bercow and person/s unknown.
Read it here in case it’s deleted.
#advertising, Advertising Exchanges, open the market
Advertising Exchanges – Open the market
#business development, the ‘as a service’ model explained
From owning your car to using a taxi, the ‘As a Service’ model
If the ‘As a Service’ model was a motor vehicle, from owned to a taxi, this explains the owner/user relationship.
#brand planning, Razorfish digital brand experience report 2009, key findings
Branding ::
Razorfish have published an excellent summary paper on brand experience.
#business development, prospecting using cold emails
Prospecting using cold emails
If the new business food chain is composed of cold email, no response, follow-up email, no response, failed cold call then what are some tactics that can interrupt this?
Some initial considerations:
Who can we find through research that is likely be best candidate for a decision maker?
Whomever, they will be receiving up to 100 cold email per day so they won’t be likely respond
We can’t track if they read the email
The follow-up is then another email or a cold call
#esoteric, Amazon delivery via in-store collection
Amazon delivery via in-store collection
I was snooping around the Co-op and see that Amazon has an in-store collection point about to become operational.
#recruitment, Daily Mail seeking SEO expert … job ad in robot.txt file
Daily Mail seeking an SEO expert … job ad in robot.txt file
The Daily Mail, the font of all things knowledgeable, has advertised for an SEO expert.
The placement however is the clever approach – the job ad is in the robot.txt file – working on the assumption that if you know about these things, you’re likely to be interested in the role.
#research, what is online marketing?
Research, a presentation on online marketing
#esoteric, email marketing, opting out and getting it right
It’s a small thing. Or maybe not.
But part of the eCRM journey is saying goodbye. Or allowing registrants to say ‘I’m unsubscribing’.
#best practice, Creative Brief, a problem?
Is your agency creative brief the problem?
The full #typed note is here . . .
#advertising, my drink is talking to me
My drink is talking to me … a lot.
Interesting.
The full #typed note is here . . .
#procurement, COI digital expenditure and ROI
COI digital expenditure and ROI
The COI has published Reporting on progress – Central government websites 2009/10.
#business development, procurement, a new age of austerity?
I have written before on the importance of marketing agencies engaging with brand procurement teams.
Promotional Marketing (November 2010) has written this month about how agencies are being tested in these current times.
It writes of the knock on effect of the current spending cuts at governmental level – and that anecdotal evidence suggests there is already a huge impact on the market research sector with some agencies already having closed their social research units.
#advertising, Renault Test of Character Viral
Test of Character for the Renault – the Megane RenaultSport 225 is the campaign that went Viral.
The campaign launched from a single email sent from a Hotmail account – and was viewed in 160 countries worldwide in the first two weeks. Including The Vatican.
This was one of my early client viral campaigns and how marketing messaging has since progressed.
The full #typed note is here . . .
#futurology, Microsoft on our view of the future
Inspiration
A look at how Microsoft views the future for the consumer.
#search, Google, only those who put in the hard work will show up
Google, Only Those Who Put in the Hard Work Will Show Up
There are no quick fixes to SEO. It is an activity that has to be worked on, and daily.
And this presentation talks about this.
#business development, normal is boring, BBH London
#escoteric, a number plate for every driver, where could this lead to?
We could all now have an individual licence plate, no need to worry about privacy then
Where will this lead to? A new piece of tech has been approved for use in of Michigan – basically instead of a plastic number plate (or metal license plate abroad), it is replaced with a backlit HD display.
#business development, are you pitching for free?
Are you pitching for free? Still?
The client/agency relationship is changing. And the new agency financial model mean – no – requires agencies to validate an opportunity to pitch.
The days of doing this free are over for the smart players.
#business development, negotiate nicely without being a pushover
How to Negotiate Nicely Without Being a Pushover: Principles to Remember
#advertising, do marketing directors make good chief executives?
Do marketing directors make good chief executives?
Directory-enquiries firm 118 118 has just handed its top job to former Superdrug marketing director Gerry Murphy, while several bosses with marketing backgrounds were listed in Marketing’s Power 100.