Advertising alcoholism
Updated
Oatly are running a series of ads based on the strapline, ‘Need help talking to dad about milk’, and the question is, is it designed to cause offence?
#advertising, Oatly, courting controversy to generate PR
#escoteric, website of the moment, ’90’s TV
#planning, so what is web 3.0?
So what exactly is Web 3.0?
I’m collating random explanations, apologies if they are unsourced.
#escoteric, website of the moment, brand and product nameing
One aspect of selecting a new product or brand name is that candidates need to be checked across all languages. It’s important to check as Mitsubishi’s didn’t when they launched the Pajero SUV in Spain (proving this is not a new problem).
#advertising, Every Bank Ad.
This is the ad every FS provider has made, for them. When comedians start joking about product and brand differentiation, maybe it’s time to think.
#advertising, ‘Twas the call before Christmas
'Twas the call before Christmas ...
Every year there is a heart pulling Christmas viral campaign and 2021 is no different.
From the team at Wonderhood Studios this is topical, getting lost in a Zoom call …
#escoteric, website of the day, frame your wifi
Website of the day
Website of the day 10 November 2021
Very handy, frame your wi-fi …
#business development, When making a saint is not the agency message
Yep
Getting the agency message across is difficult to get right. It’s also really easy to get wrong. Whatever tongue-in-cheek means, the following is not it.
Becoming a saint to get the message across is pushing it. Even in the early 2000’s as this was.
#thisdoesntwork
The brochure follows …
#esoteric, When live events goes wrong, big time
When live events go wrong, and here are some of the most memorable ones.
#planning, Focusing on CLV in performance marketing
3 ways to add (quick) value to marketing
I can attest to this, having experienced it many times: “Yet when I start somewhere new, I’m the person there who knows *the least* about the product and audience.”
How do you jump the gun, leapng ahead with immediacy?
#planning, Why 57 Minutes won’t work for H J Heinz
57 minutes, no 57 seconds is still too long
FMCG (CPG) brand Heinz is testing the patience of its’ consumers. Or is it testing the patience of some of its’ consumers?
#business development, Five points for getting to the exit
Five points to help find the exit
These are five points you should be considering when you’re looking to create the path to agency exit
#escoteric, website of the week, radio.garden
Website of the week
Website of the week 15 February 2021
This is so very cool
#escoteric, Website of the week, Random-Website.com
Website of the week
From February 2021, the website of the month is now weekly, and this week is a little bit different in that it’s a portal to the very random and very digital world.
#escoeric, I’m road-testing Luminar 4, so these are the updates
Luminar 4, photo-editing using AI, but does it do what is says?
I’m giving Luminar 4 a road test, so I’ll be revisiting here to provide updates on how I get on over the next three months.
#planning, Digital Trends 2021, an in-depth analysis
Digital 2021, Global overview
An in-depth report, looking at the worldwide digital trends. Caveat: I’ve a research background so this interests me, realising it’s one shy of 300 slides long.
#esoteric, I’m on Clubhouse, @Metropolis
I've joined, but deafened somewhat
I’ve joined, really not sure about this network. Time will tell. It maybe the app of the moment, but I can see some bits I’m not sure about.
#escoteric, Website of the month, LingsCars.com
Website of the month
January 2021 sees a website so retro, but yet very on message, and just excellent.
How to you connect ecommerce, car leasing and a brand personality into one website? Lingscars.com is an example.
#business development, assignment of copyright for an agency to a client
Assignment of copyright from an agency to a client
Assigning copyright of work – creative assets and outputs – from an agency to a client is an exacting process.
#planning, Nike, their starting point
Principles
A powerful, 40-year-old internal memo by its first marketing head Rob Strasser.