Clever experiential campaign, for Road Safety, that engages and shocks.
Navigating the emerging landscape.
#typed notes, a blog by Rod Geoghegan (Founder, Metropolis Partners (ƒ.2005)) has been in beta since 2003 and focuses on #business development, #planning, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.
The latest #typed notes are here, the subject matter pages present posts randomly across the years.
Normal is Boring
Normal is boring – BBH London Showreel.
Google has added to its Local Business Centre (currently in the US only) offering with a new service that links a QR code window decal to the Google page their company information, reviews, map and contact information.
advertising ~ Digital advertising before and after 2008
When Google launched Gmail, I received an invitation to a Beta account, early on. One thing that struck me was the inability to delete any emails that you received or sent. The full #typed note is here . . .
Agency Credentials Mobile Agency
An example format of a mobile agency credentials deck – these set the standard.
Third quarter 2010 IPA/BDO Bellwether report
The IPA / BDO Bellwether report for the third quarter, 2010 has been released today.
Google your way to a job
A chap from NY looking for a new ad job. Thinking differently.
Best practice ::
Dr Jakob Nielsen, the renowned Danish usability expert, examines the iPad for usability, noting that there is a free-for-all in the development of Apps and there are few if no standards for user interaction.
Whilst Apple are fastidious when it comes to developers and how they code and develop, there are no standards for basics. And a second major point Nielsen makes is that there is no real rating of the Apps available.
Brilliant, retro Captain Marvel
Newsweek publishes another infographic on where we are now …
Stop managing your pipeline and start managing your people
Andrew Adams talks about “… most companies spend[ing] too much time, money and energy on measuring and managing the pipeline rather than managing and improving the quality of leads that go into – and ultimately come out of – the pipeline” – a really valid point.
Having also making the point that “… the pipeline is a vital part of the sales process, it is also where the most fundamental mistake is made” it is always interesting to understand where a business places focus.
Website of the week …
It is rare these days to find a website that defies further comment.
The first television ad (commercial) was on US TV.
Created in 1941 for Bulova watches in 1941, and production costs were a startling US$9.00. Creative, planning and media planning costs unknown.
On Research, Nielsen have published this research paper on the internet usage of the teen consumer. The full #typed note is here . . .
A Marketingprofs article on why client/agency relationships and communications breaks down lists five reasons:
- There’s little trust
- There’s no unity
- No one is on the same page
- Discussions about money get fuzzy
- Everyone wants smooth sailing
Micro-blogging, whilst digital natives are immersed in the digital space, digital immigrants are still coming to terms with opportunities (and also the technologies).
To this end, Mickey Rooney talks to Ben Stiller about Twitter. The full #typed note is here . . .
Planning, A very useful guide to HTML5 … what is it? The full #typed note is here . . .
Company mission statements
Creating a vision, mission and value statement for any corporate – or agency – underpins where the organisation is heading and why, for the benefit of employees, shareholders and clients. Or it should do. For many corporates and agencies, this thinking is still to be done, is fluid, has been done but is not outdated – or in the eyes of the board, is just not something that is seen as required.
Best Buy rolling out in-store mobile couponing
Best Buy, the US retailer, is rolling out an in-store mobile couponing via startup Shopkick
Another paper on Facebook for businesses
Is your agency creative brief the problem?
The full #typed note is here . . .
Do marketing directors make good chief executives?
Directory-enquiries firm 118 118 has just handed its top job to former Superdrug marketing director Gerry Murphy, while several bosses with marketing backgrounds were listed in Marketing’s Power 100.
Let it ring Road safety campaign
Clever use of viral for road safety.
Social media optimization
Rohit Bhargava of Ogilvy talks of social media optimisation – and promoting your blog.
Test of Character for the Renault – the Megane RenaultSport 225 is the campaign that went Viral.
The campaign launched from a single email sent from a Hotmail account – and was viewed in 160 countries worldwide in the first two weeks. Including The Vatican.
This was one of my early client viral campaigns and how marketing messaging has since progressed.
The full #typed note is here . . .
#advertising ~ And brands
A reminder of the pure power of a brand.
The IPA has launched a best practice guide to help Advertising and Marketing Agencies and Startups – incorporates tips and a four part checklist.
A Pledge endorsed by IPA can be utilised by an agency to demonstrates their commitment to the new partnership being built.