The mood of a nation
You may know I love mash-ups.
#research, Newsweek infographic on where we are now …
Newsweek publishes another infographic on where we are now …
#startups, integrating client success into business development in a subscription economy
Integrating client success into business development in a subscription economy
Planning for future success will pay dividends
A dynamic I see around my work has changed. New start-ups are facing an indeterminable future unless they plan within business development (and then client account management) to address the new market space – one where the barriers to exit have never been lower, the scope and spread (and power) of both Procurement and eProcurement and where the rise in ‘self-service’ on-boarding could see the decrease in brand/product loyalty all combining to create a more detached client/business relationship.
If the business, read billing, relationship is becoming more client-centric, in terms of power, then the focus should be ensuring that the client achieved their achieving goals/success – and should be the ‘why’ for the start-up.
#measurement, ancillary revenue as a Ryainair business strategy
Om measurement, the unbundling of services by Ryanair, to the point where some ancillary costs are unavoidable,
ubious and some have been deemed illegal by UK courts is addressed in this paper by
Magdalena Anna Fas.
#esoteric, an introduction to widgets
As everyone is getting their heads around widgets, here is an introduction.
The full #typed note is here . . .
#augmented reality, what does the future hold?
On Augmented reality, whilst this technology is very much in its infancy, there is some amazing work being undertaken – and this is a video from Lee Felarca showing what is possible.
What does the future hold? The full #typed note is here . . .
#research, a day in the internet
Research with a day in the internet (click image for the whole story), by Online Education. The full #typed note is here . . .
#recruitment, Daily Mail seeking SEO expert … job ad in robot.txt file
Daily Mail seeking an SEO expert … job ad in robot.txt file
The Daily Mail, the font of all things knowledgeable, has advertised for an SEO expert.
The placement however is the clever approach – the job ad is in the robot.txt file – working on the assumption that if you know about these things, you’re likely to be interested in the role.
#viral marketing, American Airlines meets Mr X, a tragic tale of brand failure
A presentation on the power of the consumer in using viral to achieve their own agenda and the result on a brand (and in this case, an individual involved).
#esoteric, trend watching, what matters now, Seth Godin
Seth Godin today publishes an eBook entitles What Matters Now. The aim is mass distribution in advance of a paperback being published.
Seventy big thinkers have opinionated and the aim is for 5 million to read these.
Interesting read.
#privacy, HBR, the Facebook story about agility, not privacy
#privacy ~ Harvard Business Review – The Facebook Story Is About Agility, Not Privacy
David Armano has written a piece on Facebook privacy which I’m quoting here at length because I think it highlights issues users are facing – somewhat unbeknownst to them.
#inspiration, I’m joining the I hate Comic Sans campaign …
I’m joining the I hate Comic Sans campaign …
I’m adding my name a very worthwhile endeavour – a new campaign: I hate Comic Sans.
#advertising, Cannes Lion on eBay
#social media, the super-fresh web
If you take only a point form something (below is interesting but yet again regurgitates statistics without referencing the outcome (so what?) – then it is ‘the super-fresh web. The full #typed note is here . . .
#social media, where will we be in 2012?
Where will we be in 2012?
18036720 has written a piece where social media will be in 2010.
#startups, presenting the big idea …
Presenting the big idea … some wise words
Some wise words here. Whilst I’m not -and have never been – an advocate for the ‘Elevator Pitch’ for a plethora of reasons (more anaon), below are wise words. The full #typed note is here . . .
#social media, corporate policies, the good, the mediocre, and the ugly
Corporate Policies, the good, the mediocre, and the ugly
This is an interesting read on the variances between organisations that exists.
#futurology, Samsung transparent screen concept tablet
Samsung Transparent Screen Concept Tablet of the Future
Where will this leave the iPad?
The full #typed note is here . . .
#advertising, Google TV Ads
Google TV Ads
End of the media buyer? Think not but this is an interesting experiment.
#research, analysis of initial data on the Times newspaper paywall
Analysis of initial data on the Times newspaper paywall
News International published Times and Sunday Times newspapers are preparing to go behind a paywall – with readers having to register this month to access content and pay next month.
Hitwise has analysed the latest data which is showing a decline in readers – albeit a small decline – though this even before payment is required.
#planning, introduction to account planning
Planning, an excellent overview of Propagation Planning:
#business development, on losing the plot, what do we do?
What do we do, help, I’m lost
It can happen, and it does. This from my LinkedIn feed, a question from a connection: what do we do – or what do you think we do. And the only reference point is the name of the company.
#procurement, COI digital expenditure and ROI
COI digital expenditure and ROI
The COI has published Reporting on progress – Central government websites 2009/10.
#trend watching, 2010
Trend Watching, Trendwatching.com, the seminal resource for highlighting emerging world trends, has released “10 Crucial Consumer Trends for 2010”. The full #typed note is here . . .
#research, social media content creation waning
#research ~ Social Media Content Creation Waning
A new research paper – interesting.
The full #typed note is here . . .
#privacy, Google now monitoring elections
Google now monitoring elections
Google have entered the elections fray (The Daily telegraph 15.09.97). They have unveiled technology, in Australia, that monitors the speeches election and government candidates make – for inaccuracies / contradictions.
Where will this go then?
#brand planning, brand participation
#planning ~ Brand Participation
I’m a fan of Helge Tenno’s work and interpretation of branding.
The full #typed note is here . . .
#inspiration, designing a new plug
On inspiration, the world’s thinnest plug, designed by Min-Kyu Choi, has just won the product design category of the Brit Insurance Designs Awards. The full #typed note is here . . .
#startups, using social media, data backed answer
Using social media, data backed answer
It is interesting to look how startups use social media. Whilst not an in-depth study – nor is the research data validated, there are some interesting take outs. Of the fifty startups across industries analysed, some interesting data was revealed.
The startups averaged USD$4.4m funding, split evenly between B2B and B2C.
#brand planning, P&G tests direct consumer offering on-line
On Retail, P&G is launching an online store – eStore – to test the water for direct sales to consumers. The platform is owned by PFS Web. The full #typed note is here . . .