#startups, integrating client success into business development in a subscription economy

Integrating client success into business development in a subscription economy

Planning for future success will pay dividends

A dynamic I see around my work has changed. New start-ups are facing an indeterminable future unless they plan within business development (and then client account management) to address the new market space – one where the barriers to exit have never been lower, the scope and spread (and power) of both Procurement and eProcurement and where the rise in ‘self-service’ on-boarding could see the decrease in brand/product loyalty all combining to create a more detached client/business relationship. 

If the business, read billing, relationship is becoming more client-centric, in terms of power, then the focus should be ensuring that the client achieved their achieving goals/success – and should be the ‘why’ for the start-up.

The full #typed note is here . . .

#microblogging, the dangers of Twitter

Microblogging, again, an on-screen spat on Twitter (as reported by the BBC) shows the danger that exists for the uninitiated. Microblogging is a powerful communication channel – and one that has to be treated as such.

A political punch-up live on the net between Sally Bercow and person/s unknown.

Read it here in case it’s deleted.

#business development, prospecting using cold emails

 #marketing rod geoghegan metropolis partners growth marketing business development

Prospecting using cold emails

If the new business food chain is composed of cold email, no response, follow-up email, no response, failed cold call then what are some tactics that can interrupt this?

Some initial considerations:

Who can we find through research that is likely be best candidate for a decision maker?

Whomever, they will be receiving up to 100 cold email per day so they won’t be likely respond

We can’t track if they read the email

The follow-up is then another email or a cold call

The full #typed note is here . . .

#business development, procurement, a new age of austerity?

I have written before on the importance of marketing agencies engaging with brand procurement teams.

Promotional Marketing (November 2010) has written this month about how agencies are being tested in these current times.

It writes of the knock on effect of the current spending cuts at governmental level – and that anecdotal evidence suggests there is already a huge impact on the market research sector with some agencies already having closed their social research units.

The full #typed note is here . . .