#trend watching, five digital trends to watch for 2009

Trend Watching ::

Steve Rubel of Edelman Digital has nominated five digital trends for 2009.

They are:

Satisfaction Guaranteed :: Customer care and PR are blending as consumers use social media to demand service

Media Reforestation :: The media is in a constant state of reinvention as it transitions from atoms to bits

Less is the New More :: Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in

Corporate All-Stars :: Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn

The Power of Pull :: Where push once ruled, it’s now equally important to create digital content that people discover through search

The article and research paper is published on his blog.

#business development, do this before pitching

Exercise your voice before you pitch

A while ago, well at the end of 2011, I wrote a #typed note about an app I found to help you prepare for pitching by ensuring your voice intonation (pitch) and speed (be it slow or fast) so these could be monitored as part of your own voice training.  The app, from Vocalytics co-founder Benoit Curdy, is now defunct.

Speech-language pathologist and University of Pittsburgh professor Jackie Gartner-Schmidt now explains that ensuring your voice isn’t thin and shaky voice is key as you come to present and to avoid this, suggests doing this easy exercise (which she calls one of her favourites)..

The full #typed note is here . . .

#business development, prospecting using cold emails

#marketing rod geoghegan metropolis partners growth marketing business development

Prospecting using cold emails

If the new business food chain is composed of cold email, no response, follow-up email, no response, failed cold call then what are some tactics that can interrupt this?

Some initial considerations:

Who can we find through research that is likely be best candidate for a decision maker?

Whomever, they will be receiving up to 100 cold email per day so they won’t be likely respond

We can’t track if they read the email

The follow-up is then another email or a cold call

The full #typed note is here . . .

#brand planning, thought leader or thought leadership?

Thought leader or thought leadership?

I read a thought-provoking article on LinkedIn Pulse by Jason Miller (article) asking where a business focus should be: Though Leadership and Thought Leader.

He argues that ” … as marketers we shouldn’t necessarily all be striving to become the next thought leaders … it’s just not scalable or realistic … instead … we should be focused on creating a culture …. harnessing insights from our brightest employees to collectively achieve thought leadership as an organisation”

The full #typed note is here . . .