The Tour de France 2010 stage by stage
The Wall Street Journal has created a stage-by-stage map of the 2010 Tour de France, with a difference.
The maps, using the Google map platform, are in 3D and allow you to look at both the terrain and altitude – bringing home the physical nature of the event for the cyclists.
Comparative advertising?
I’m sorta’ hoping this is a spoof. Comparative advertising? A campaign to highlight the retail estate availability of McDonald’s over Burger King, in France.
Not a question I have asked a lot – but does a truck make you more handsome?
This is the marketing campaign that went viral for Chevrolet Colorado.
Does a truck make you more handsome? View the campaign video here.
What will we all be doing in 2019?
Round Table – Consumer attitudes to price led promotions during a downturn
Rod Geoghegan was invited by the ISP to attend a round table to discuss consumer attitudes to price led promotions during a downturn.
An Orwellian view of what we face
Created by Robin Sloan and Matt Thompson, Epic 2014 was released in November 2004 as a vision of the digital future.
The file-sharing debate – Copyright, Privacy and Proof
The hacking of the emails and leaking onto file-sharing sites of ACS Law has raised many issues relating to copyright, privacy and proof.
A round up of the digital space in 2013
An round-up of digital trends
Creating a true brand story and articulating this is a creative and engaging way what Johnnie Walker have done. Excellent.
The ad / corporate video is by BBH London. The full #typed note is here . . .
The new world etiquette
Best Buy rolling out in-store mobile couponing
Best Buy, the US retailer, is rolling out an in-store mobile couponing via startup Shopkick
The Girl Effect
A view of how the third world crisis can be solved.
The full #typed note is here . . .
Group M Search (WPP) have written this summary paper on consideration and consumption.
Prospecting using cold emails
If the new business food chain is composed of cold email, no response, follow-up email, no response, failed cold call then what are some tactics that can interrupt this?
Some initial considerations:
Who can we find that is be best decision maker candidate?
Whomever, they will be receiving up to 100 cold email per day so they don’t response
We can’t track if they read the email
The follow-up is then another email or a cold call
Adora Svitak: What adults can learn from kids
A TED Talk, April 2010. I quote:
“A prolific short story writer and blogger since age seven, Adora Svitak (now 12) speaks around the United States to adults and children as an advocate for literacy. The full #typed note is here . . .
Samsung Transparent Screen Concept Tablet of the Future
Where will this leave the iPad?
The full #typed note is here . . .
A flake, beelzebub and the cutting room floor …
It is pretty self-evident why this 01:48 minutes of a Flake ad by Saatchi / Jonathan Glazer has been consigned to the cutting room floor. Cadbury deemed it too polarising following research – but then again, the 30′ spot has now to be targeted.
Are you pitching for free? Still?
The client/agency relationship is changing. And the new agency financial model mean – no – requires agencies to validate an opportunity to pitch.
The days of doing this free are over for the smart players.
Corporate Social Responsibility, The Fun Theory
The simplest of things can be changed to engage as never before … (and in response to the Piano Stairs)
Convenience, Japanese style
The Toni & Guy salon in Harajuku Japan take convenience to a new level.
Clever for a premium brand.
#advertising ~ Hmmm, pass, not hungry
A seasonal treat for foodies.
The full #typed note is here . . .
A round-up of UK #advertising creativity – the Christmas 2016 TV ads.
5 Ways Brands Can Connect With Social Media Messaging
Interesting and worthwhile article I read lists these five points on brands being and staying social:
Aubade, the upscale lingerie brand, launched the new website using Chainsaw and Mlle Noï agency.
Computer Algorithm Able to ‘Read’ Memories
Computer programs have been able to predict which of three short films a person is thinking about, just by looking at their brain activity.
The 7 virtues of blogging for building a global microbrand
Blogging is considered to be one way. This is an alternative view.
Presenting the big idea … some wise words
Some wise words here. Whilst I’m not -and have never been – an advocate for the ‘Elevator Pitch’ for a plethora of reasons (more anaon), below are wise words. The full #typed note is here . . .