Clever experiential campaign, for Road Safety, that engages and shocks.
Navigating the emerging landscape.
#typed notes is a blog by Rod Geoghegan, Founder, Metropolis Partners ( ƒ.2005) and has been in beta since 2003. It focuses on #business development, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.
The latest #typed notes are here, the subject matter pages present posts randomly across the years.
OpenID, a presentation on OpenID.
This is a clever campaign, helping to keep kids safe
I like this – a novel approach to solving the First World problem of recycling nearly new tech gadgetry.
In this instance, it is how we could upgrade our mobile phones using a modular approach to manufacture.
The argument is convincing, though the approach is basic – but does raise interesting questions.
Bright future for agencies, just not as we know them today
I’m always interesting in (and share relevant) articles on the nature and make-up of the agency of the future. Cited in this article is what marketers seek from agencies and in summary:
And there I was, talking about privacy (and the issues of Gmail and Facebook permanent retention of personal data) and the next thing I register on Eternos. Here, I can save my online life – this blog, websites, Facebook (if I had a page, I don’t), Twitter (@metropolis), Picasa photos and my Gmail emails. These can all be backed-up online, viewed and shared with future generations. The full #typed note is here . . .
Creating a true brand story and articulating this is a creative and engaging way what Johnnie Walker have done. Excellent.
The ad / corporate video is by BBH London. The full #typed note is here . . .
The client/agency relationship is changing. And the new agency financial model mean – no – requires agencies to validate an opportunity to pitch.
The days of doing this free are over for the smart players.
On inspiration, this is fab – a mashup of Flickr images.
On Research, Harris International have conducted a piece of research, commissioned by PaidContent UK, which asked respondents what they would:
” … do if their favourite news site suddenly began charging?” The full #typed note is here . . .
I’m an advocate of writing down the values, vision and mission for a business – be it a startup, agency or professional services firm.
Teams morph and merge, contracting and expanding over time. The business can be significantly different from the time it launched – and this can be good or bad.
eMarketing has released a research study undertaken by Euro RSCG Worldwide on how people interact with the web. Actually, it demonstrates that inhibitions are reduced (surprising?).
However, it reminds us that consumer opinions are now being voiced continually – and not all of it is good. The full #typed note is here . . .
Interesting to see how a brand can respond in like to a potentially devastating product issue.
Nurturing your black book network
Years ago, I became aware of an individual – a mid-level executive – who joined or was recruited (dependent on your angle) because of their Black Book contacts. Somehow, someone believed them. The situation that resulted is somewhat obvious. It all fell apart and turned nasty. And for everyone involved.
On QR codes, McDonald’s, Japan, are engaging with consumers in the healthy food debate by using QR Codes on its packaging to drive them to the website showing the nutritional values of the foods being consumed. The full #typed note is here . . .
On Augmented reality, a pretty impressive demonstration of what is termed ‘Sixth Sense’, which is a project that is being developed by MIT Media Lab’s Fluid Interfaces Group. The full #typed note is here . . .
And another clever one
From the O’Reily Web 2.0 conference.
The strategist Matt Kendall has written about his view of the agency of the future. And it’s not an agency, he argues.
A view on planning.
The marketing map
Whilst I’m not a fan of retrofitting content to a formulaic output, the B2B Contact Marketing have created a marketing activity aide–mémoire based on the London Tube Map.
The full #typed note is here . . .
The US Defense Advanced Research Projects Agency (DARPA) is running a study where to analyse and explore the inter-relationship between the net and social media/social networking, the results of which could prove very interesting.
Convenience, Japanese style
The Toni & Guy salon in Harajuku Japan take convenience to a new level.
Clever for a premium brand.
A campaign for APAV by FCB Portugal. An IKEA type catalogue was distributed to homes with a message that had little to do with furniture, but the horrors of domestic violence. The full #typed note is here . . .
Remember the thrill of an icecream as a kid? Well at Cannes yesterday, Unilever released details if their latest project – an interactive vending machine with face recognition and Bluetooth technology built in. As for the ROI on the ice pop, anyone’s guess. The full #typed note is here . . .
Google TV Ads
End of the media buyer? Think not but this is an interesting experiment.
The new kid on the block in terms of apps for Twitter is Twylah. The platform aggregates a users Tweets by hashtag, using what are called ‘showcase pages’ populated with trending topics and rich media content. What this can begin to do is to provide some control in terms of assembling a cohesive and interpretable view of what user talks about and with whom.