#startups, integrating client success into business development in a subscription economy

Integrating client success into business development in a subscription economy

Planning for future success will pay dividends

A dynamic I see around my work has changed. New start-ups are facing an indeterminable future unless they plan within business development (and then client account management) to address the new market space – one where the barriers to exit have never been lower, the scope and spread (and power) of both Procurement and eProcurement and where the rise in ‘self-service’ on-boarding could see the decrease in brand/product loyalty all combining to create a more detached client/business relationship. 

If the business, read billing, relationship is becoming more client-centric, in terms of power, then the focus should be ensuring that the client achieved their achieving goals/success – and should be the ‘why’ for the start-up.

The full #typed note is here . . .

#research, analysis of initial data on the Times newspaper paywall

#advertising #marketing rod geoghegan metropolis partners growth marketing business development

Analysis of initial data on the Times newspaper paywall

News International published Times and Sunday Times newspapers are preparing to go behind a paywall – with readers having to register this month to access content and pay next month.

Hitwise has analysed the latest data which is showing a decline in readers – albeit a small decline – though this even before payment is required.

The full #typed note is here . . .