Guidelines for Digital Promotions
I have been working with the IPM to produce a set of Guidelines to help promotional marketing agencies, brands and service providers execute promotional activity using digital.
The 2010 top 50 blogs marketing blogs
Many of these are now on my Feedly RSS feed.
Website of the week …
It is rare these days to find a website that defies further comment.
BRAD, Berkeley Ridiculously Automated Dorm
Derek Low’s Berkeley dowm and how he automated it.
The full #typed note is here . . .
A shocking example of the importance of checking your content
Twitter is home to a vast number of accounts that are set up anonymously, with the intent to build a large, loyal following to then sell on the account. I’ve may have been just been followed by one of these such accounts – positioned as being by a Social media expert.
And one that only wants to be followed by others directly in this area – so trying to gain maximum Klout/Kred/PeerIndex scoring. The full #typed note is here . . .
On inspiration, this is fab – a mashup of Flickr images.
The Audi Halloween advert – scary stuff.
#advertising ~ Never underestimate the power of a good story
Mobile Marketing 2011
I attended the Mobile Marketing 2011 event and this is Jon Mew of the IAB talking about where and how mobile has emerged as a cutting edge marketing technology.
And another clever one
The social media space, can, for brands be unchartered territory – actually, a minefield.
And today, again, we see another example of ‘astroturfing’ and the consequences. Astroturfing is when content is developed and seeded online (or elsewhere) by an organisation and presented as being from ‘grassroots’ – consumers, users or non-connected others. This, in the UK, is now illegal – for a brand or company to represent themselves online using an alias or inferring they are a ‘consumer’
A developer has been banned from the iPhone App Store after Glyn Evans advised Apple that a reader of his blog had noticed similarities on reviews for a number of apps – all by the same company. The result is that over 1,000 of its apps for Molinker (from travel apps to instant chat-up lines) have been removed. For Heinz, it would be all baked beans tins being withdrawn from Asda. And Tesco, Sainsburys plus … .. ..
As users rate and review downloaded apps, report problems and share, good ratings see apps rise to the top, bad not.
For brands this is simply, stupidity. And a reminder that social media can build and well as destroy a company.
Update: The Guardian on Astroturfing
Samsung Transparent Screen Concept Tablet of the Future
Where will this leave the iPad?
The full #typed note is here . . .
A research paper by Helge Tenno.
Amazon, going by their update email announces that if you don’t like/want/need a purchase, don’t pay, just throw in the bin/use for free.
Keeping up via Glowdart
A new service is Glowdart -allowing a monitor or networked TV to roll through pre-selected feeds and your own Twitter and Facebook feed. The feeds include CNN, BBC News, AP News, Google News, YouTube and Hulu.
A product too far, m’thinks …
On Research, Harris International have conducted a piece of research, commissioned by PaidContent UK, which asked respondents what they would:
” … do if their favourite news site suddenly began charging?” The full #typed note is here . . .
This is a neat round-up of the history of advertising, albeit a long SlideShare presentation.
There facts and opinions galore – interesting to review.
This is an excellent paper on brand advocacy by Paul Marsden.
How to get the most out of Web 2.0 10 things you should know about getting the most out of Web 2.0
When Google launched Gmail, I received an invitation to a Beta account, early on. One thing that struck me was the inability to delete any emails that you received or sent. The full #typed note is here . . .
One of the performance objectives of an agency is achieving growth and new business targets – or more accurately, over-achieving them.
So is new business an art or science?
I know that management board and investors demand reliable, consistent and predictable new business – without left-field hits or surprises, and look to have the team in place that is fully in control of delivering against targets month in and month out.
The Sound of the UK
Occasionally a really good idea emerges. And this is one.
Brilliant, retro Captain Marvel
A look at how Microsoft views the future for the consumer.
Facebook for businesses
A run through on how Facebook works for business.
I have written before on the importance of marketing agencies engaging with brand procurement teams.
Promotional Marketing (November 2010) has written this month about how agencies are being tested in these current times.
It writes of the knock on effect of the current spending cuts at governmental level – and that anecdotal evidence suggests there is already a huge impact on the market research sector with some agencies already having closed their social research units.
Presenting the big idea … some wise words
Some wise words here. Whilst I’m not -and have never been – an advocate for the ‘Elevator Pitch’ for a plethora of reasons (more anaon), below are wise words. The full #typed note is here . . .