Clever experiential campaign, for Road Safety, that engages and shocks.
#experiential, clever road safety campaign
Latest #typed notes
Navigating the emerging landscape.
#typed notes, a blog by Rod Geoghegan (Founder, Metropolis Partners (ƒ.2005)) has been in beta since 2003 and focuses on #business development, #planning, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.
The latest #typed notes are here, the subject matter pages present posts randomly across the years.
#research, what is online marketing?
Research, a presentation on online marketing
#mobile. mobile marketing 2011
Mobile Marketing 2011
I attended the Mobile Marketing 2011 event and this is Jon Mew of the IAB talking about where and how mobile has emerged as a cutting edge marketing technology.
#augmented reality, iButterfly apps augmented reality
iButterfly apps augmented reality
Dantsu have created this AR App – for creating mobile coupons.
The full #typed note is here . . .
#inspiration, Tag Gallery, a Flickr mash-up
On inspiration, this is fab – a mashup of Flickr images.
#augmented reality, what MIT Media Lab’s Fluid Interfaces Group are doing
On Augmented reality, a pretty impressive demonstration of what is termed ‘Sixth Sense’, which is a project that is being developed by MIT Media Lab’s Fluid Interfaces Group. The full #typed note is here . . .
#futurology, US$40,000 to find a balloon, or an analysis of crowdsourcing
The US Defense Advanced Research Projects Agency (DARPA) is running a study where to analyse and explore the inter-relationship between the net and social media/social networking, the results of which could prove very interesting.
#anthropology, introduction to YouTube
Introduction to YouTube
1 July 2008
Professor Michael Wesch, Assistant Professor of cultural anthropology at Kansas State University (and one for the most forward thinkers that I follow), presented at the Library of Congress, June 23rd 2008.
This is the presentation and as always is highly thought provoking.
#inspiration, I’m joining the I hate Comic Sans campaign …
I’m joining the I hate Comic Sans campaign …
I’m adding my name a very worthwhile endeavour – a new campaign: I hate Comic Sans.
#advertsing, very cool interactive billboard
#best practice, Creative Brief, a problem?
Is your agency creative brief the problem?
The full #typed note is here . . .
#business development, surviving procurement
Surviving Procurement
An interesting article with some pointers from Matt van Hoven on DigiDay.
#experiential, Burger King opens Japan store, musical shower for customers
Burger King opens Japan store and has musical shower for customers
According to Engadget, Burger King has opened a new outlet in Japan – and is enticing customers in with a musical shower.
#business development, marketing agency gross margins 2016
Marketing Agency Gross Margins 2016
Agency performance and benchmarking is a fundamental element of governance – assessing how the business is operating against industry norms.
#brand planning, the biggest brands on Facebook
Mashable has published an infographic biggest brands on Facebook.
Some obvious dominant brands here.
The full #typed note is here . . .
#advertising, consumer attitudes to price led promotions during a downturn
Round Table – Consumer attitudes to price led promotions during a downturn
Rod Geoghegan was invited by the ISP to attend a round table to discuss consumer attitudes to price led promotions during a downturn.
#brand planning, how to lead creative meetings
How to lead creative meetings
Faith & Prosperity has created a short list on leading creative meetings.
#anthropology, intrinsic motivation
Anthropology
This short talk by Jeff Monday explains intrinsic motivation. An excellent perspective, it is examined further in this paper by Sharleen Sy who looks at implications for gamification. The full #typed note is here . . .
#brand planning, Amazon throw-away products
Amazon give in to wanton wastage
Amazon, going by their update email announces that if you don’t like/want/need a purchase, don’t pay, just throw in the bin/use for free.
#procurement, COI digital expenditure and ROI
COI digital expenditure and ROI
The COI has published Reporting on progress – Central government websites 2009/10.
#brand planning, marketing brands
A research paper by Helge Tenno.
#business development, creating values, a vision and a mission
Creating values, a vision and a mission
I’m an advocate of writing down the values, vision and mission for a business – be it a startup, agency or professional services firm.
Teams morph and merge, contracting and expanding over time. The business can be significantly different from the time it launched – and this can be good or bad.
#business development, IPA and ISBA launch The Good Pitch Guide
IPA and ISBA launch The Good Pitch Guide
Helping agencies and brands during the pitch process
This is an excellent initiative.
#inspiration, Adora Svitak, what adults can learn from kids
Adora Svitak: What adults can learn from kids
A TED Talk, April 2010. I quote:
“A prolific short story writer and blogger since age seven, Adora Svitak (now 12) speaks around the United States to adults and children as an advocate for literacy. The full #typed note is here . . .
#advertising, Virgin Atlantic ad by RKCR/Y&R #Fantastic
Created for Virgin Atlantic by RKCR/Y&R, this is the new TV spot – and at 1′ 30″, is proves TV ad have not lost their creativity.
#futurology, future of the web, Kevin Kelly
From the O’Reily Web 2.0 conference.
#advertising, do marketing directors make good chief executives?
Do marketing directors make good chief executives?
Directory-enquiries firm 118 118 has just handed its top job to former Superdrug marketing director Gerry Murphy, while several bosses with marketing backgrounds were listed in Marketing’s Power 100.
#social media, how to get the most out of Web 2.0
Social Media
How to get the most out of Web 2.0 10 things you should know about getting the most out of Web 2.0
#business development, pitch perfect and the elevator pitch
Pitch Perfect and the Elevator Pitch
I’ve never bought into the elevator pitch.
We don’t have elevators in the UK, we’ve got lifts. And we stare at our Starbucks coffee or the ground – lest we make accidental eye contact. And, most importantly, if you’ve got just a minute talk, then I’ll talk about the weather and leave matters of state be discussed in a more appropriate fashion.
#tech, OpenID
Future of your Gmail login?
This presentation has been written on OpenID to explain the origins and the technicalities. Think one username and one password for all your online website logins – which provides you with complete security and peace of mind. There are going to be pros and cons to OpenID.
Take up is one – will Hotmail, Gmail and you bank accept it? And well, one OpenID for each of your worlds … I’m sure this will be seen as an issue with users – whom want different avatars for each of their own ‘online personalities’.
There are benefits – managing (monitoring) the online world for minors.
#advertising, DDBHungry campaign for McDonald’s
DDBHungry campaign for McDonald’s
Really like this campaign. DDBHungry has taken a McDonald’s promotion out onto the streets …