Clever experiential campaign, for Road Safety, that engages and shocks.
#experiential, clever road safety campaign
Latest #typed notes
Navigating the emerging landscape.
#typed notes, a blog by Rod Geoghegan (Founder, Metropolis Partners (ƒ.2005)) has been in beta since 2003 and focuses on #business development, #planning, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.
The latest #typed notes are here, the subject matter pages present posts randomly across the years.
#Inspiration, inspiration pad
Inspiration pad
Using a pen, paper and having thinking time is how I develop my ideas.
#advertising, Google follows Microsoft
Google follows Microsoft
Google have followed Microsoft with a new ad for Chrome which is so bad that is seems to be a contest. Firefox next?
#blogging, an introduction
Another intro on blogging.
#advertising, McDonald’s vs Burger King
I’m sorta’ hoping this is a spoof.
Comparative advertising?
The full #typed note is here . . .
#business development, agency credentials, mobile agency
Agency Credentials Mobile Agency
An example format of a mobile agency credentials deck – these set the standard.
#startups, Flap It extends the Fliike/Smiirl idea
The internet of things – The Fliike from Smiirl
Clever little idea – in the world of the internet of things – bringing the world of Facebook ‘likes’ into the real world.
#brand planning, the net generation, unplugged
The net generation, unplugged
Published by The Economist, ‘The net generation, unplugged‘ updates us on how Gen X and Gen Y are changing.
“They are variously known as the Net Generation, Millennials, Generation Y or Digital Natives. But whatever you call this group of young people—roughly, those born between 1980 and 2000—there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way. Growing up with the internet, it is argued, has transformed their approach to education, work and politics.
#esoteric, IOT is evolving
GE and the egg tray
When shopping, how important is it to know how many eggs are in your fridge? Probably more so when you buy another six to find you’re already stocked; or you don’t buy and then find you’ve none.
#advertising, do marketing directors make good chief executives?
Do marketing directors make good chief executives?
Directory-enquiries firm 118 118 has just handed its top job to former Superdrug marketing director Gerry Murphy, while several bosses with marketing backgrounds were listed in Marketing’s Power 100.
#corporate, the Netflix way of organisational behaviour
Netflix, the entertainment company by post, has some enlightened ideas on how the organisation should run.
#advertising, Bic Biros promote handwriting using global crowdsourced content
What would the world’s handwriting look like, superimposed, letter by letter?
theuniversaltypeface.com seeks to fine out
#viral marketing, go green, save 4,380 litres of water annually
A new campaign to save water has been unveiled by Saatchi & Saatchi Brazil. And you don’t need to understand Portuguese to get the gist … The full #typed note is here . . .
#advertising, Google your way to a job
Google your way to a job
A chap from NY looking for a new ad job. Thinking differently.
#brand planning, the end of the desktop PC, seriously
The end of the desktop PC (seriously)
CNN Money report:
NEW YORK (CNNMoney.com) — Video may have killed the radio star, but the PC and a host of other seemingly outdated consumer gadgets live on in the face of many attempts to replace them.
#business development, managing the inbound process
Managing the inbound process
An article describes how an attempt to talk to three agencies, in preparation for a possible brief, failed to get a response.
#brand planning, internet trends and statistics
A round up of the digital space in 2013
An round-up of digital trends
#esoteric, augmented reality, reassuringly close
Reassuringly expensive, reassuringly close
On Augmented reality, for when you feel that reassuringly expensive feeling, Stella are due to launch an iPhone app, Le bar Guide, combining augmented realty and overlaying Google maps with local watering holes.
The are combining this with UGC (rate the establishment and share this amongst your friends) along with the potential for advertising revenue (local taxi firm numbers).
#planning, what is HTML5?
Planning, A very useful guide to HTML5 … what is it? The full #typed note is here . . .
#corporate, management changes at Wax Communications
Management changes at Wax Communications
A new management team is in place at Wax Communications after the departure of joint managing partner Roger Marriott a month ago. Sam Jordan, the other joint managing partner, has taken on the combined role of managing director alongside other director-level appointments.
#startups, getting from free to MRR
We got stuck in the all-too-common trap of building a user-base and worrying about revenue later
Use Bit.ly? Of course you do. As I do (amongst others, though, including having run my own dedicated URL to track clicks).
Insights here, entitled “The Rise, Fall, and Rise of Bitly: How a Free Link Shortener Became a Real Business” from Bit.ly CEO Mark Josephson.
#research, ups and downs of social networks
The ups and downs of social networks
The BBC has published new research data on the performance of selected (but main) social media networks and platforms.
#advertising and brands
#advertising ~ And brands
A reminder of the pure power of a brand.
#business development, expanding your LinkedIn influence
Expanding your LinkedIn influence
I’m an advocate of LinkedIn – it is the business network of choice. Expanding your network sometimes requires hints.
#shopper marketing, Best Buy rolling out in-store mobile couponing
Best Buy rolling out in-store mobile couponing
Best Buy, the US retailer, is rolling out an in-store mobile couponing via startup Shopkick
#esoteric, Amazon delivery via in-store collection
Amazon delivery via in-store collection
I was snooping around the Co-op and see that Amazon has an in-store collection point about to become operational.
#social media, where will we be in 2012?
Where will we be in 2012?
18036720 has written a piece where social media will be in 2010.
#planning, digital branding
Digital branding – a viewpoint from Chris Schaumann of Microsoft.
#viral advertising, a day in the life of … a life in the day of …
A day in the life of … a life in the day of …
YouTube – Ridley Scott – is creating a life in the day experiment – to capture UGC on the 24th July 2010.
#experiential, Rapha pop-up store, London
The Rapha pop-up store, London
I’d a meeting earlier today with a client and we grabbed a coffee at Rapha, the performance racewear brand, which has opened a pop-up store in Clerkenwell:
The full #typed note is here . . .
#business development, what exactly is business development?
What exactly is Business Development?
An interesting article on ‘What is Business development’.