This is frightening.
When is the last time you tested each and every contact form on your website – and all your company websites?
#business development, time to change the agency model, and now
The headlines with WPP quarterly like-for-like net sales growth falling, causing the sector including Interpublic and Omnicom to fall also, indicates as commentators are noting, that the advertising sector is not growing.
#businessdevelopment, does agency size matter?
There one polarising topic I hear amongst in conversations both with Clients and Agencies – and that is agency size.
Small agencies vs big agencies.
Networks vs independents.
Which is best? Best creativity, best account management, best awards (now, seemingly, relegated to the good old days) and which for future-proof performance, stability and longevity? Continue reading . . . .
#businessdevelopment, creating values, a vision and a mission
Creating values, a vision and a mission
I’m an advocate of writing down the values, vision and mission for a business – be it a startup, agency or professional services firm.
Teams morph and merge, contracting and expanding over time. The business can be significantly different from the time it launched – and this can be good or bad.
#startups, the #Fyre Festival investor deck
#BusinessDevelopment, is it an art or a science?
Business Development
One of the performance objectives of an agency is achieving growth and new business targets – or more accurately, over-achieving them.
So is new business an art or science?
I know that management board and investors demand reliable, consistent and predictable new business – without left-field hits or surprises, and look to have the team in place that is fully in control of delivering against targets month in and month out.
#Advertising, how Ads work on YouTube
This is very good, a brief but broad overview of how Ads work on YouTube.
The variables, bidding and revenue split is conered in these three videoe from CGP Grey.
Continue reading . . . .
#startups, and best practice for agencies
The IPA has launched a best practice guide to help Advertising and Marketing Agencies and Startups – incorporates tips and a four part checklist.
A Pledge endorsed by IPA can be utilised by an agency to demonstrates their commitment to the new partnership being built. Continue reading . . . .
#innovation, Lightvert, digital laser billboards in the sky
This is an example of what I’d term real innovation – an exciting new OOO (Out of Home) media landscape
#business development – How to get the most from the client/agency relationship
Agencies should be looking at how to get the most from their client relationships. Clients are doing this.
#Business Development – The agency of the future is not an agency
The strategist Matt Kendall has written about his view of the agency of the future. And it’s not an agency, he argues.
Happy New Year and my resolution …
Happy New Year! And a wish for everyone …
Continue reading . . . .
#advertising ~ The Christmas 2016 TV Ads
A round-up of UK #advertising creativity – the Christmas 2016 TV ads.
#business development ~ Pitch Perfect and the Elevator Pitch
Pitch Perfect and the Elevator Pitch
I’ve never bought into the elevator pitch.
We don’t have elevators in the UK, we’ve got lifts. And we stare at our Starbucks coffee or the ground – lest we make accidental eye contact. And, most importantly, if you’ve got just a minute talk, then I’ll talk about the weather and leave matters of state be discussed in a more appropriate fashion. Continue reading . . . .
#business development ~ Rules for upping your presentation skills
Rules for upping your presentation skills
Presenting skills come naturally or not, to presenters. Some relish the opportunity – as I do – and these are ten tips to up your game.