Latest #typed notes

Navigating the emerging landscape.

#typed notes, a blog by Rod Geoghegan (Founder, Metropolis Partners (ƒ.2005)) has been in beta since 2003 and focuses on #business development, #planning, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.

The latest #typed notes are here, the subject matter pages present posts randomly across the years.

The full #typed note is here . . .

#best practice, iPac usability

Best practice ::

Dr Jakob Nielsen, the renowned Danish usability  expert, examines the iPad for usability, noting that there is a free-for-all in the development of Apps and there are few if no standards for user interaction.

Whilst Apple are fastidious when it comes to developers and how they code and develop, there are no standards for basics. And a second major point Nielsen makes is that there is no real rating of the Apps available.

The full #typed note is here . . .

#business development, managing your people, not the funnel

Stop managing your pipeline and start managing your people

Andrew Adams talks about “… most companies spend[ing] too much time, money and energy on measuring and managing the pipeline rather than managing and improving the quality of leads that go into – and ultimately come out of – the pipeline” – a really valid point.

Having also making the point that “… the pipeline is a vital part of the sales process, it is also where the most fundamental mistake is made” it is always interesting to understand where a business places focus.

The full #typed note is here . . .

#business development, company mission statements

Company mission statements

Creating a vision, mission and value statement for any corporate – or agency – underpins where the organisation  is heading and why, for the benefit of employees, shareholders and clients. Or it should do. For many corporates and agencies, this thinking is still to be done, is fluid, has been done but is not outdated – or in the eyes of the board, is just not something that is seen as required.

The full #typed note is here . . .