Navigating the emerging landscape.
#typed notes, a blog by Rod Geoghegan (Founder, Metropolis Partners (ƒ.2005)) has been in beta since 2003 and focuses on #business development, #planning, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.
The latest #typed notes are here, the subject matter pages present posts randomly across the years.
Advertising
This is a neat round-up of the history of advertising, albeit a long SlideShare presentation.
There facts and opinions galore – interesting to review.
How do I create a great culture?
Somethings, when said by an industry peer, warren no further comment. Jeremy Bullmore here in this letter to his column in Campaign 27.04.12 explains the issue of culture.
On Augmented reality, when a new technology emerges, one that defies a standard explanation in terms of development potential, it is always really interesting to see pedestrian applications. OK, this is an ad, but the opportunities this platform offers seems to get more exciting. The full #typed note is here . . .
Creating values, a vision and a mission
I’m an advocate of writing down the values, vision and mission for a business – be it a startup, agency or professional services firm.
Teams morph and merge, contracting and expanding over time. The business can be significantly different from the time it launched – and this can be good or bad.
Taking a European view, Search Engine Land writes on how “the optimization done by the “experts” typically focuses on sites like Facebook, Twitter and of course YouTube. When it comes to Europe, however, there are many more choices”
Do marketing directors make good chief executives?
Directory-enquiries firm 118 118 has just handed its top job to former Superdrug marketing director Gerry Murphy, while several bosses with marketing backgrounds were listed in Marketing’s Power 100.
TIME has published an article by Steven Johnson on Twitter.
He writes: “It’s not as if we were all sitting around four years ago scratching our heads and saying, “If only there were a technology that would allow me to send a message to my 50 friends, alerting them in real time about my choice of breakfast cereal.”
Group M Search (WPP) have written this summary paper on consideration and consumption.
Understanding the balance sheet
I’m quoting this post published today. as is a reminder of the importance of how to read and interpret a balance sheet. The full #typed note is here . . .
How to Negotiate Nicely Without Being a Pushover: Principles to Remember
Micro-blogging, Be careful what you tweet. The full #typed note is here . . .
Privacy and Facebook
I’m asked continually (well, occasionally) why I don’t use my Facebook page.
I have three reasons:
The full #typed note is here . . .
As everyone is getting their heads around widgets, here is an introduction.
The full #typed note is here . . .
David Wilson, Ex-Procurement Head of Mattel, provides some insights
The article I wrote, published in the ISP’s Sales Promotion sets out to explain the importance of a proactive approach for agencies and their engagement with procurement.
Run this up the flagpole and see who salutes …
As an avid fan of bu||$hit bingo, finally an online dictionary that translates verbiage …
Bright future for agencies, just not as we know them today
I’m always interesting in (and share relevant) articles on the nature and make-up of the agency of the future. Cited in this article is what marketers seek from agencies and in summary:
Branding ::
Razorfish have published an excellent summary paper on brand experience.
The 7 virtues of blogging for building a global microbrand
Blogging is considered to be one way. This is an alternative view.
Subject to change
Long (with a history lesson, tut tut), but some good insights here regardless.
Is empathy an important quality for a Business Development practitioner?
Scott Brothers of Oncam sees empathy as a vital trait. And he uses it within the context his business on a daily basis.
Happy New Year! And a wish for everyone …
The full #typed note is here . . .
How one company is training staff
Telstra is an Australian telecom company, providing mobile, phone, internet and TV data services.
They have asked their employees this question:
The future is – well – very cool going by one of the new product launches at CES 2010 today.
The Que eReader from Plastic Logic is eerily close to this Mag+ (Bonnier R&D concept video): The full #typed note is here . . .
The word “procurement” may strike fear into the hearts of agencies, but Rod Geoghegan shows how, with understanding and an inclusive approach, you can make procurement work for you
Article by Rod Geoghegan
The full #typed note is here . . .
Some thoughts on blogging and how to avoid the pitfalls.
On Research, Harris International have conducted a piece of research, commissioned by PaidContent UK, which asked respondents what they would:
” … do if their favourite news site suddenly began charging?” The full #typed note is here . . .