Clever experiential campaign, for Road Safety, that engages and shocks.
#experiential, clever road safety campaign
Latest #typed notes
Navigating the emerging landscape.
#typed notes is a blog by Rod Geoghegan, Founder, Metropolis Partners ( ƒ.2005) and has been in beta since 2003. It focuses on #business development, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.
The latest #typed notes are here, the subject matter pages present posts randomly across the years.
#brand planning, people, basic framework
A research paper on Brands.
People: The basic Framework. Interesting reading.
#anthropology, introduction to YouTube
Introduction to YouTube
1 July 2008
Professor Michael Wesch, Assistant Professor of cultural anthropology at Kansas State University (and one for the most forward thinkers that I follow), presented at the Library of Congress, June 23rd 2008.
This is the presentation and as always is highly thought provoking.
#microblogging, be careful what you tweet
Micro-blogging, Be careful what you tweet. The full #typed note is here . . .
#anthropology, the girl effect
The Girl Effect
A view of how the third world crisis can be solved.
The full #typed note is here . . .
#futurology, Shift Happens updated for converged world, to be.
What will we all be doing in 2019?
#business development, TDA Advertising agency showreel
My all time favourite agency showreel. OK, this is an industry viral. But still on message.
#research, how teens use media
On Research, Nielsen have published this research paper on the internet usage of the teen consumer. The full #typed note is here . . .
#privacy, Facebook changes announced today at F8
The Facebook changes announced today at F8
Facebook announce major changes at F8.
#brand planning, post digital marketing 2009
Planning
An interesting view on what is happening to us because of the digital world. Written in 2009, what will be interesting is to see how this digital space develops as time progresses. I’ll be revisiting this every few years.
#brand planning, the end of the desktop PC, seriously
The end of the desktop PC (seriously)
CNN Money report:
NEW YORK (CNNMoney.com) — Video may have killed the radio star, but the PC and a host of other seemingly outdated consumer gadgets live on in the face of many attempts to replace them.
#best practice, IPM warns on online rule changes
IPM warns on online rule changes
The CEO of IPM, Annie Swift, is quoted in the February edition of Promotional Marketing .
The article also mentions the work I am undertaking on behalf of the IPM, to reach out to the digital and mobile community to raise awareness of the extension of the ASA remit.
#escoteric, a number plate for every driver, where could this lead to?
We could all now have an individual licence plate, no need to worry about privacy then
Where will this lead to? A new piece of tech has been approved for use in of Michigan – basically instead of a plastic number plate (or metal license plate abroad), it is replaced with a backlit HD display.
#advertising, Audi halloween ad
The Audi Halloween advert – scary stuff.
#procurement, David Wilson, Ex-Procurement Head of Mattel, provides some insights
David Wilson, Ex-Procurement Head of Mattel, provides some insights
The article I wrote, published in the ISP’s Sales Promotion sets out to explain the importance of a proactive approach for agencies and their engagement with procurement.
#research, social media content creation waning
#research ~ Social Media Content Creation Waning
A new research paper – interesting.
The full #typed note is here . . .
#futurology, US$40,000 to find a balloon, or an analysis of crowdsourcing
The US Defense Advanced Research Projects Agency (DARPA) is running a study where to analyse and explore the inter-relationship between the net and social media/social networking, the results of which could prove very interesting.
#advertising, Tesla would keep regulators up all night
Why don’t we do it on the road?
This would keep the regulators up all night.
Not from Tesla*.
#inspiration, keep walking, a real brand story
Creating a true brand story and articulating this is a creative and engaging way what Johnnie Walker have done. Excellent.
The ad / corporate video is by BBH London. The full #typed note is here . . .
#brand planning, Philip Kotler, marketing in a price sensitive marketplace
Branding ::
An interview with Philip Kotler, the thought leader on marketing, on how to market in a price sensitive marketplace. As always, Kotler provides an insightful and though provoking view.
Have the four Ps become one? See the interview here
#brand planning, brand participation
#planning ~ Brand Participation
I’m a fan of Helge Tenno’s work and interpretation of branding.
The full #typed note is here . . .
#anthropology, migration across the US is studied by Forbes
Migration across the US is studied by Forbes
Forbes have analysed the migration of people across the US – and created an interactive map to show where the more than 10 million Americans moved to – from one county to another during 2008.
#experiential, Burger King opens Japan store, musical shower for customers
Burger King opens Japan store and has musical shower for customers
According to Engadget, Burger King has opened a new outlet in Japan – and is enticing customers in with a musical shower.
#inspiration, Dell launches the Streak
On inspiration, Dell launches the Streak.
#search, Google, only those who put in the hard work will show up
Google, Only Those Who Put in the Hard Work Will Show Up
There are no quick fixes to SEO. It is an activity that has to be worked on, and daily.
And this presentation talks about this.
#business development, what exactly is business development?
What exactly is Business Development?
An interesting article on ‘What is Business development’.
#business development, how to budget client work, a working example
How to budget client work – a working example
Budgeting client work correctly as a process is explained in this Client Insight Paper.
The full #typed note is here . . .
#brand planning, the net generation, unplugged
The net generation, unplugged
Published by The Economist, ‘The net generation, unplugged‘ updates us on how Gen X and Gen Y are changing.
“They are variously known as the Net Generation, Millennials, Generation Y or Digital Natives. But whatever you call this group of young people—roughly, those born between 1980 and 2000—there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way. Growing up with the internet, it is argued, has transformed their approach to education, work and politics.
#experiential, Burger King Whopper Face
Experiential
A really excellent campaign for Burger King – Whopper Face.
#creativity, spotting the gap in the market
Does my LinkedIn profile portray my professional image?
A clever initiative, spotting the gap in the market.
#business development, surviving procurement
Surviving Procurement
An interesting article with some pointers from Matt van Hoven on DigiDay.