Latest #typed notes

Navigating the emerging landscape.

#typed notes, a blog by Rod Geoghegan (Founder, Metropolis Partners (ƒ.2005)) has been in beta since 2003 and focuses on #business development, #planning, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.

The latest #typed notes are here, the subject matter pages present posts randomly across the years.

The full #typed note is here . . .

#brand planning, the net generation, unplugged

The net generation, unplugged

Published by The Economist, ‘The net generation, unplugged‘ updates us on how Gen X and Gen Y are changing.

“They are variously known as the Net Generation, Millennials, Generation Y or Digital Natives. But whatever you call this group of young people—roughly, those born between 1980 and 2000—there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way. Growing up with the internet, it is argued, has transformed their approach to education, work and politics.

The full #typed note is here . . .

#esoteric, augmented reality, reassuringly close

#escoteric #marketing rod geoghegan metropolis partners growth marketing business development

Reassuringly expensive, reassuringly close

On Augmented reality, for when you feel that reassuringly expensive feeling, Stella are due to launch an iPhone app, Le bar Guide, combining augmented realty and overlaying Google maps with local watering holes.

The are combining this with UGC (rate the establishment and share this amongst your friends) along with the potential for advertising revenue (local taxi firm numbers).

The full #typed note is here . . .

#startups, getting from free to MRR

We got stuck in the all-too-common trap of building a user-base and worrying about revenue later

Use Bit.ly? Of course you do. As I do (amongst others, though, including having run my own dedicated URL to track clicks).

Insights here, entitled “The Rise, Fall, and Rise of Bitly: How a Free Link Shortener Became a Real Business” from Bit.ly CEO Mark Josephson.

The full #typed note is here . . .