#trend watching, five digital trends to watch for 2009

Trend Watching ::

Steve Rubel of Edelman Digital has nominated five digital trends for 2009.

They are:

Satisfaction Guaranteed :: Customer care and PR are blending as consumers use social media to demand service

Media Reforestation :: The media is in a constant state of reinvention as it transitions from atoms to bits

Less is the New More :: Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in

Corporate All-Stars :: Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn

The Power of Pull :: Where push once ruled, it’s now equally important to create digital content that people discover through search

The article and research paper is published on his blog.

#brand planning, the net generation, unplugged

The net generation, unplugged

Published by The Economist, ‘The net generation, unplugged‘ updates us on how Gen X and Gen Y are changing.

“They are variously known as the Net Generation, Millennials, Generation Y or Digital Natives. But whatever you call this group of young people—roughly, those born between 1980 and 2000—there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way. Growing up with the internet, it is argued, has transformed their approach to education, work and politics.

The full #typed note is here . . .

#management, 10 Workplace skills of the Future

#marketing rod geoghegan metropolis partners growth marketing business development

Ten years ago, these were the skills of the future

Management – Be there a new world order or not, and I’m undecided whether if it’s all just a natural progression, albeit at an exponential rate, the 10 Workplace Skills of the Future or the skills workers should strive to have and the skills employers should seek out and promote – as written up by the Institute For The Future.

Is this an antidote to the Gen X/Gen Y divide? The full #typed note is here . . .

#brand planning, the SMPR

This paper by Todd Andrlik, at Leopardo, charts the history of PR.

Skipping through this, it then concentrates on the conception of SMPR, social media press releases. I’m a strong advocate of these, within the context of a broader communications plan and policy. SMPR require ancillary content, tags, links and information – so it must be there in place for these to be utilised.

The full #typed note is here . . .

#business development, do this before pitching

#escoteric #marketing rod geoghegan metropolis partners growth marketing business development

Exercise your voice before you pitch

A while ago, well at the end of 2011, I wrote a #typed note about an app I found to help you prepare for pitching by ensuring your voice intonation (pitch) and speed (be it slow or fast) so these could be monitored as part of your own voice training.  The app, from Vocalytics co-founder Benoit Curdy, is now defunct.

Speech-language pathologist and University of Pittsburgh professor Jackie Gartner-Schmidt now explains that ensuring your voice isn’t thin and shaky voice is key as you come to present and to avoid this, suggests doing this easy exercise (which she calls one of her favourites)..

The full #typed note is here . . .