Clever experiential campaign, for Road Safety, that engages and shocks.
#experiential, clever road safety campaign
Latest #typed notes
Navigating the emerging landscape.
#typed notes is a blog by Rod Geoghegan, Founder, Metropolis Partners ( ƒ.2005) and has been in beta since 2003. It focuses on #business development, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.
The latest #typed notes are here, the subject matter pages present posts randomly across the years.
#esoteric, Happy New Year and my resolution …
Happy New Year! And a wish for everyone …
The full #typed note is here . . .
#start-ups, very novel
#Innovation, toothpaste pills
Clever idea. With the recent commentary surrounding the use of cardboard boxes for toothpaste tubes, this idea is clever – and somewhat obvious. And with the Change.Org signatures at nearly 40,000 of the 50,000 sought, Alan Wurman’s #NOBOXTOOTHPASTE campaign may be working.
#advertising, Audi halloween ad
The Audi Halloween advert – scary stuff.
#social media, a perspective from Europe
Taking a European view, Search Engine Land writes on how “the optimization done by the “experts” typically focuses on sites like Facebook, Twitter and of course YouTube. When it comes to Europe, however, there are many more choices”
#ugc, the sound of the UK
The Sound of the UK
Occasionally a really good idea emerges. And this is one.
#social media, a reminder, tips for beginners, from 2010
A reminder (and tips for beginners)
Mike Fruchter writes about social media for beginners.
Everyone has to start somewhere …
#innovation, IPTV
I’m currently researching IPTV for a client and this is a research presentation that explains the background and technologies.
#privacy, Google now monitoring elections
Google now monitoring elections
Google have entered the elections fray (The Daily telegraph 15.09.97). They have unveiled technology, in Australia, that monitors the speeches election and government candidates make – for inaccuracies / contradictions.
Where will this go then?
#best practice, guidelines for Digital Promotions
Guidelines for Digital Promotions
I have been working with the IPM to produce a set of Guidelines to help promotional marketing agencies, brands and service providers execute promotional activity using digital.
#experiential, Burger King opens Japan store, musical shower for customers
Burger King opens Japan store and has musical shower for customers
According to Engadget, Burger King has opened a new outlet in Japan – and is enticing customers in with a musical shower.
#business development, pitch perfect, lessons from pitching
Pitch perfect, lessons from pitching
Agency teams can create an deliver the perfect pitch, going on to win the client business. I’ve seen it, been part of it and experienced the result of it.
Pitch perfect, lessons from pitching is part of a Client Insight Paper written by Rod Geoghegan.
#social media, top 10 social media websites
Social media, in case there was any doubt, the latest figures from Marketing Charts confirm the absolute dominance of Facebook over other SM networking sites. The full #typed note is here . . .
#media, Johnson Press A/B testing the consumer wallet
Media, Johnson Press today announced an A/B testing approach to different revenue paths for local media titles.
Local news websites are being tested to ascertain the price elasticity on news stories. The titles in the test are Northumberland Gazette, the Whitby Gazette, the Worksop Guardian, the Ripley & Heanor News and the Southern Reporter and the Carrick Gazette (based in Scotland). Three of the titles are removing nearly all media local coverage on their website – instead encouraging consumers to go out and buy the newspaper.
#advertising, Virgin Atlantic ad by RKCR/Y&R #Fantastic
Created for Virgin Atlantic by RKCR/Y&R, this is the new TV spot – and at 1′ 30″, is proves TV ad have not lost their creativity.
#esoteric, podcasting technical requirements
A look at the technical elements of Podcasting.
Helpful notes here.
The full #typed note is here . . .
#social media, social-ized creativity
A paper by Jordan Kretchmer, Co-founder of LiveFyre at LiveFyre that presents another take on how we should devlop creativity.
Worth a read.
#esoteric, it is the best of times, it is the worst of times
An Orwellian view of what we face
Created by Robin Sloan and Matt Thompson, Epic 2014 was released in November 2004 as a vision of the digital future.
#procurement, vendor negotiations in the real world
Vendor negotiations in the real world
Learning negotiating skills?
#planning, digital engagement strategy for luxury brands
Paper by Marci Ikeler and Phil Jackson of Publicis. Good overview. The full #typed note is here . . .
#startups, how do I create a great culture?
How do I create a great culture?
Somethings, when said by an industry peer, warren no further comment. Jeremy Bullmore here in this letter to his column in Campaign 27.04.12 explains the issue of culture.
#advertising, end of the Happy Meal?
End of the Happy Meal?
San Francisco’s Board of Supervisors have passed a law that sees if becoming the first major U.S. city to crack down on giving away free toys with unhealthy restaurant meals for children.
#innovation, Lightvert, digital laser billboards in the sky
This is an example of what I’d term real innovation – an exciting new OOO (Out of Home) media landscape
#business development, managing agency criticism
Managing agency criticism
I’m going to refrain from listing out examples of where an agency has experienced negative comments on social media – through its’ client work, the client product or because of being guilty by association.
And the focus excludes the agencies culpability.
#advertising, Colgate £169.99 #brushswap campaign, overwhelmed by demand
5am commuters snap up the 150 allocated brushes
The Colgate #brushswap campaign has hit the social media headlines for all the wrong reasons.
The offer to swap your electric toothbrush for a new Colgate ProClinical A1500 toothbrush retailing at £169.99. This caused National Rail to suspend the campaign on Health and Safety grounds – at both Waterloo London station and Victoria London Station as consumers arrived from 5am to collect one of the, now known, 150 units that were only allocated per day.
#brand planning, the 7 ingredients for creativity
The 7 ingredients for creativity
This is excellent – a reminder of the ingredients of creativity from Cédric Villani
- Documentation
- Motivation
- Environment
- Communication
- Constraints
- Inspiration
- Tenacity
#corporate, management changes at Wax Communications
Management changes at Wax Communications
A new management team is in place at Wax Communications after the departure of joint managing partner Roger Marriott a month ago. Sam Jordan, the other joint managing partner, has taken on the combined role of managing director alongside other director-level appointments.
#brand planning, first impression brand and participants 2010
This presentation makes interesting reading.
Specifically, it looks at the decline of the ‘destination web’.
#brand planning, Philip Kotler, marketing in a price sensitive marketplace
Branding ::
An interview with Philip Kotler, the thought leader on marketing, on how to market in a price sensitive marketplace. As always, Kotler provides an insightful and though provoking view.
Have the four Ps become one? See the interview here
#advertising, DDBHungry campaign for McDonald’s
DDBHungry campaign for McDonald’s
Really like this campaign. DDBHungry has taken a McDonald’s promotion out onto the streets …
#business development, negotiate nicely without being a pushover
How to Negotiate Nicely Without Being a Pushover: Principles to Remember