Navigating the emerging landscape.
#typed notes, a blog by Rod Geoghegan (Founder, Metropolis Partners (ƒ.2005)) has been in beta since 2003 and focuses on #business development, #planning, #advertising and #marketing, #start-ups along with a round-up of #esoteric subjects that pass in the night.
The latest #typed notes are here, the subject matter pages present posts randomly across the years.
Corporate Social Responsibility, The Fun Theory
The simplest of things can be changed to engage as never before … (and in response to the Piano Stairs)
Burger King opens Japan store and has musical shower for customers
According to Engadget, Burger King has opened a new outlet in Japan – and is enticing customers in with a musical shower.
Google follows Microsoft
Google have followed Microsoft with a new ad for Chrome which is so bad that is seems to be a contest. Firefox next?
Brand Advocacy
This is an excellent paper on brand advocacy by Paul Marsden.
Talking internally about an idea
How do you create ideas? How to you amplify? This is an approach I really like.
Surviving Procurement
An interesting article with some pointers from Matt van Hoven on DigiDay.
Best Buy rolling out in-store mobile couponing
Best Buy, the US retailer, is rolling out an in-store mobile couponing via startup Shopkick
There one polarising topic I hear amongst in conversations both with Clients and Agencies – and that is agency size.
Small agencies vs big agencies.
Networks vs independents.
Which is best? Best creativity, best account management, best awards (now, seemingly, relegated to the good old days) and which for future-proof performance, stability and longevity?
The ups and downs of social networks
The BBC has published new research data on the performance of selected (but main) social media networks and platforms.
Planning, broad overview – and it only takes one idea …
What is the perfect Social media post?
Really good reference infographic for creating the perfect post across the (current) main SM channels.
QR Codes generate ROI for Scandinavian Airlines CP+B campaign
Scandinavian Airlines agency CP+B use QR Codes in this highly creative campaign.
The 2010 top 50 blogs marketing blogs
Many of these are now on my Feedly RSS feed.
An overview of blogging.
Aligning an agency, the process
A client insight paper written by Rod Geoghegan on best practice for pitching with pitch checklists, agile process map, roles and responsibilities and pitch doctoring notes.
The first television ad (commercial) was on US TV.
Created in 1941 for Bulova watches in 1941, and production costs were a startling US$9.00. Creative, planning and media planning costs unknown.
Planning
The COI has published a consultation paper on calculating Return on Marketing Investment (ROMI) and are looking for feedback.
Micro-blogging, whilst digital natives are immersed in the digital space, digital immigrants are still coming to terms with opportunities (and also the technologies).
To this end, Mickey Rooney talks to Ben Stiller about Twitter. The full #typed note is here . . .
Campaign by Loducca agency, Brazil
This is a really clever and creative pop-up campaign – created for a charity to clothe the homeless in Sao Paulo, Brazil by agency Loducca.
Somewhat unique is that the experiential project has been turned open-source – so the creative is being made available to other parties whom may want to replicate the initiative.
One of the longer presentations I have read.
A full 321 slides. However, in between some of the padding there is a lot of ground covered.
Written by Chris Schaumann of Microsoft, this is a view of the digital world and it’s future, albeit from an MS viewpoint.
GE and the egg tray
When shopping, how important is it to know how many eggs are in your fridge? Probably more so when you buy another six to find you’re already stocked; or you don’t buy and then find you’ve none.
An Orwellian view of what we face
Created by Robin Sloan and Matt Thompson, Epic 2014 was released in November 2004 as a vision of the digital future.
Internet TV, Project Canvas, the BBC, Five, BT and ITV mooted platform to deliver TV through the web has been given a further boost with an announcement from the BBC Trust. The full #typed note is here . . .
Charlie from Curve outlines the etiquette for interacting and posting to Foursquare – when Mayors should check in and when they should not to check in.
Real women, Digital world. The untold story of women and the web
Yahoo, TNS and Starcom Mediavest Group have undertaken a research project, asking women about their web usage.
The results highlight – interesting or not – that that 96 percent of women say that they frequently feel positive emotions while online. So should brands be marketing to elicit positive emotional reactions, to maximise female opportunities?
I have written about, advised and trained marketing agency personnel (account management and the business leaders), extensively, in how they approach and manage agency interaction with client procurement.
Inspiration pad
Using a pen, paper and having thinking time is how I develop my ideas.
The Audi Halloween advert – scary stuff.